Cafe Splendid: Crafting a New Experience in Cafe Culture
Challenge:
To create an extensive identity that goes beyond its coffee and food, to deliver a space that is infectious towards the community, leaving them with.
Scope:
Logo Design, Visual Identity, Print Design, Digital, Brand Messaging.
Design Philosophy:
Cafe Splendid promotes exactly that, Splendidness! With the identity echoing just that through the use of soft colours, playful fonts and a loveable mascot. It's a place for people to feel good and enjoy the simple things.
Design outcome:
The brand doesn't just speak positive, it feels it. Cafe Splendid is a beacon for those who enjoy a coffee, an honest chat and wholesome place to just be.
Follow me on instagram: @Lovlay Design
Contact me: ben.highfield2000@gmail.com
Designed by: Ben Highfield
Year: 2024
*** Cafe Splendid is a conceptual branding project I used to develop and learn as a designer.
